What We Do

Our Approach

Through a carefully DEFINED PROCESS based on a marketing approach to Web site design, we help you

• Assess the effectiveness of your current site
• Clarify what your customers want from your site
• Recommend how to give it to them
• Develop a plan based on your budget and timeline
• Implement the plan
• Keep your site fresh and alive so that your customers return regularly

Process

1. Assess the strengths and weaknesses of your current Web site against what you would like it to do.
   
   The Web has come into being and grown so quickly, it's no surprise sites are outdated. Now is a good time to take a hard look at your site to see if it more closely resembles your current business or a past brochure.
   
   
   
2. Determine what the target market wants from your Web site.
   
   Our background using a disciplined marketing approach allows us to know what questions to ask.
   
   
   
3. Analyze how your competition presents itself on the Web.
   
   How do the leaders in your industry present themselves? We assess the marketplace, looking at what works and what doesn't. Our experience with countless competitive analyses gives us an uncommonly clear perspective.
   
   
   
4. Recommend a range of solutions from which you can choose.
   
   Your budget, your needs, your schedule are all considered. We offer choices and phased approaches that allow you to comfortably reach your Web site goals.
   
   
   
5. Implement the agreed upon changes.
   
   We lay out the schedule with responsibilities, assuring the project progresses quickly to completion.
   
   
   
6. Maintain your site - with one purpose - to keep your Web site closely aligned to your business needs.
   
   According to PC Magazine author John Clyman, this may be the most important and most overlooked step in the Web site development process:
   
   "You wouldn't buy a house without an inspection, much less live in one for years without any upkeep, maintenance, or improvements. Your customers wouldn't be happy if you ran your Web site that way, either-forcing them to cope with ramshackle HTML pages, broken links, out-of-date information, and a structure that didn't respond to their needs. Yet too many sites reveal the electronic equivalent of peeling paint and decaying foundations. And as with real estate, your site's shortcomings may not be obvious, but they may be reducing its value..."